ON : 23 September 2024
Jaishri Jethwaney Jethwaney, J. (2024). Corporate Communication: Concepts and Practice. Taylor & Francis. From the renowned teacher and author of best-selling books on Advertising Management and Public Relations, came this one on Corporate Communication in 2010. Anyone who has studied Mass...
ON : 23 September 2024
Arthur Asa Berger “This book explains in an accessible manner a number of ideas and concepts that will help the reader make sense of the mass media and the texts they carry.” This opening sentence to the compendium summarises its...
ON : 23 September 2024
Peter Golding Few would argue with the notion that the institutions of the mass media are important to contemporary society and visa versa. This gets a social thinker interested the media studies naturally. Yet this evident inclination can not avoid...